This collection of inspiring postcards presents 100 unique answers to the question Why Are You Creative? with musings from famous voices, including David Hockney, Nelson Mandela and Vivienne Westwood.

As part of a personal quest, director Hermann Vaske explored the genius behind the world’s most intriguing artists and thinkers for over 30 years. His interview partners include over 1000 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business and science, posing the question: “Why are you creative?” All of the participants created an artefact for the project—some very personal, some bizarre. Following the success of exhibitions across Europe, now, 100 of the most interesting, fascinating answers are compiled in this book as postcards.