A practical and visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods and techniques of lettering, and featuring exercises, case studies and typographical models of a range of lettering categories including serifs, sans serifs and brush and script styles. Known throughout the world for its eclectic font collections and far-reaching creative exploits, from fashion and ceramics to space technology, House Industries has been a standard bearer for American graphic design for 25 years. House Industries Lettering is a practical and accessible guide to lettering from Ken Barber, House’s chief lettering officer and director of typeface design. Modelled on a series of sold-out lettering workshops that Ken has presented around the world, this highly illustrated handbook outlines the history of lettering, a variety of methods and techniques, the most common categories of lettering and best practices for getting paid for your work, and provides lettering models to guide your freehand drawing and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises and opportunities to practise what you’ve learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you’re a budding artist or an experienced designer.